Hold us upright

Muscles hold us upright, enable us to walk, laugh and discover the world. They are of vital importance – but not all of us have healthy muscles, such as patients suffering from spinal muscular atrophy (SMA). This awareness spot addresses parents of affected children as well as healthcare professionals. The premise was to explain the complex course of the disease and its treatment in maximum simplicity.

Client
Pharmaceutical company

Field
Explanatory video

Role
Concept
Production & Animation
Copy & Project Mangament 

Range
Language: English
Usage: Online, fairs & conferences

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