Factor VIII

Blood is the fuel of our lives and our aid to healing. Factor VIII plays an important role in this. It is a vital element for our blood clottingClotting factor VIII plays an important role in the healing of wounds. This animation provides 'Haemophilia A' patients with detailed information on how to control their factor VIII level using the smartphone app 'myPKFit'.

Client
Shire

Role
Art direction
Produtkion
Copy

Field
Explanatory video
Medical smartphone app

Reach
Germany, Language: German
Usage: Online

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Shire_myPKFit_Hämophilie_AudioACC_0296